Charting a course to omnichannel fulfillment

To meet the demands of shoppers who expect to be able to buy in the channel of their choice and receive the merchandise wherever they prefer, retailers are unwinding their channel-specific supply chains and heading toward omnichannel fulfillment. Roughly half (48%) of retailers have implemented a single commerce platform, according to Boston Retail Partners’ (BRP’s) 2019 POS/Customer Engagement Surveyi, and an additional 46% plan to have one in place within three years.

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